product experience


Independer is a Dutch comparison website for insurence, financial products and energy. After logging into the ‘My Independer’ environment, there was a lack of personal communication and assistance for clients. Within the new mission of Independer functioning as a financial coach, our goal was to improve the ‘My Independer’ user experience by adding a coach concept while enhancing the visual appearance.


Within a three week design sprint I worked closely together with visual designer Marten Kuipers and the design team of Independer. In this period we came up with a ‘personal financial coach’ concept for the onboarding and personal dashboard for new and existing Independer customers. The new financial coach supports users in finding their best current options for insurances and other products through live data. In addition, with a UX and visual redesign we improved flows of the insurance products and help tools.


Hilversum 2019 @ Independer & Dept Agency

My Role

UX design


Visual design - Marten Kuipers
Illustration - Christian den Oude
Strategy - Lucas Nutbey

Illustration iterations for potential personal financial coaches created by Christan den Oude.

A more human approach was chosen for more reliability and professionalism.

A collection of mobile screens that represent the Independer personalised product experience.

Personalised widgets for moving, car insurances, energy and other financial products.

Next project: Curio

UX Design for Curio
schools and studies

UX design

Next project: Curio

UX Design for Curio
schools and studies

UX Design