Grand’Italia

Pasta Maestro
recipe application

Description

Grand’Italia is a well known dutch pasta brand that sells pasta and sauces. With their broad variety in products, their mission is to inspire customers with exclusive Grand’Italia pasta recipes to cook the ‘Italian way’. The objective was to design an exclusive Grand’Italia recipy tablet and mobile application called ‘Pasta Maestro’ for both Android and iOS.

Solution

By describing a list of up to 150 user stories we were able to make a complete description of all required app features like a dashboard, a recipe overview, interesting pasta side stories and a step-by-step cooking flow. I then designed wireframes for both iOS and Android on mobile and tablet screens sizes inclusing every required feature. When the UX design was signed off, visual designer Astrid van Marion supported in creating beautiful UI screens to finalise the Pasta Maestro product.

Location

Amsterdam 2015 @ TamTam

My Role

UX design

Contributors

Visual design - Astrid van Marion
Strategy - Ivo Kleppe
Project management - Hycinth Brussee

Wireframes were created for both mobile and tablet screens.

Pasta recipe overview, recipe detail and step-by-step cooking flows.

Amazing ingredient and food photography created by a third party to be used in the application.

Inspiring and exclusive pasta side stories about pasta types, ingredients and dishes.

Next project: Noisia

Official website for
music group Noisia

UX & Visual design

Next project: Noisia

Official website for
music group Noisia

UX & Visual design